Healthy Restaurant · Tulum · Brand Identity
Olivo is a healthy restaurant about to open in Tulum that gives importance to macros and food as medicine. We designed everything from start to finish, from the brand identity to actively shaping how the location will look.
We focused on creating a visual world based on the brand's values, transforming them into a strong, cohesive identity.
From there, we advised on the materials that would make the space reflect the brand behind it and its values.
We selected colors and fonts that reflect the brand's natural essence and style.
We designed a logo that communicates the brand's authenticity, almost like a digital imprint, while at the same time subtly recalling an olive, inspired by the brand's name.
Finally, we defined the Instagram strategy and the content pillars that will guide the brand's social media presence.
