The
Moonshift
Artisanal Mezcal · Oaxaca · 2024
Rebranding and visual identity for The Moonshift, an artisanal mezcal distilled in the heart of Oaxaca. The visual language draws on the celestial, the ancient, and the handcrafted — translating the magic and tradition of agave spirits into a system that feels rare and unmistakable.
About the project
The new label design is rooted in printmaking tradition — combining hand-drawn botanical illustration with striking typographic architecture. Each element communicates the essential character of the mezcal: 100% Maguey Espadín, 46% Alc., 750ml. "A Spark of Magic and Tradition in Every Glass." The identity translates seamlessly from bottle to brand communications, creating a world as layered and artisanal as the spirit itself.